Building a valuable list of subscribers is something every webmaster wants to achieve. This article will give you some excellent ideas on how to
build your list using surprisingly easy methods.
1 - Add more subscriber boxes to your website. Sounds simple enough, but few people actually do
it. If you have a 100 page website, you should have 100 newsletter subscribe boxes
on your website.
You can integrate a subscribe
box just about anywhere in a website. You could add
one just before an article starts, in the middle of an article or even at the end of the article.
As long as you have good content on your website, you won't have a problem getting people to
subscribe to your newsletter.
- Offer an outstanding bonus or gift. I have had a problem in the past with offering freebies to get people to subscribe to your
newsletter, but I also know it can work well, if done properly.
Why do I have a problem with it? Well I really want subscribers to be signing up for my
newsletter because they want my newsletter not because they want the freebie I am offering.
The best way to offer a freebie is to create one yourself and not
something you have reprint rights to with 500 other people. You want it to be unique, and you want it to be something that plugs your newsletter heavily.
Do
you know what makes a good bonus? Back issues of your newsletter!
- Use a sales letter to get subscribers, This is something I've seen a lot of lately.
People using direct sales letters to get new subscribers for their newsletter. They are actually creating a sales letter like they would for a product they are selling, and
at the end of it, instead of an order button, they have a subscribe here button.
You wouldn't even know by reading the sales letter that it is not for a product
until the very end.
This gives people the WOW factor. You make your newsletter sound so valuable that when they find out it's free, they go "WOW, I can't
believe they are giving all this information away for free".
This is pure marketing at it's best, and it's exciting. Marketing is meant to be exciting, just like
life.
- Use a well paid for and well known autoresponder, I can't stress this enough. Do not use free Autoresponders or mailing lists! These services can go
down at anytime and are not professional looking at all.
Plus they also get used for spamming and are abused badly.
Once your list has begun to
grow do not forget to keep sending those subscribers valuable information that will be of use to them. Always let them know that they are welcome to pass the
information onto others, or better still get their friends to subscribe also.
