Graphic Design - Designing For the Short Term Memory
By Kristen Friend

Think differently.

Start by changing the way you think about the word "simple." Simplicity is not easy. Simplicity is innovative. It is more challenging and takes more discipline than the "kitchen sink" theory of design. If applied correctly to your brand strategy, you can say more with less.

5 key advantages to simplicity in design and messaging.

1. It is easily recognizable.
2. It is memorable.
3. It reduces visual and emotional tension.
4. It is easy to understand.
5. It allows for a direct, coherent, consistent message across all brand channels.

Take advice from the experts.

Marissa Mayer, Google's director of consumer Web products, sums the importance of design simplicity excellently:

"Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It's simple, it's elegant, you can slip it in your pocket, but it's got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open-and that can be intimidating and occasionally harmful."

Google stays true to the equation: Robust Product + Simple, Direct Presentation = Success.

Test your brand.

An easy way to evaluate the effectiveness of your marketing materials is to sit down and look at them briefly. Skim them. Don't spend any more time than you would as a consumer looking at someone else's materials for the first time. Now step away. Read a chapter in a book. Go on a walk. Do something distracting. Then sit down and think about your materials. What do you remember? Is you message clear? Is your design consistent? If you have trouble remembering your colors, focus or message, others certainly will too.

Kristen Friend is the art director at the graphic design company, Luckynine design studio. As an established graphic, Web site, and logo design company, Luckynine has worked with companies of all sizes. To learn more, visit Luckyninedesign.com.

Article Source: http://EzineArticles.com/?expert=Kristen_Friend

Graphic Design

Graphic Design - Designing For the Short Term Memory
By Kristen Friend

Recommended Products

Comments

Graphic Design News

Hire Custom Website Designer to Gain Edge over Website Design & Development -...

Antiques/Art/Crafts

Artist Nikki Addeo goes back to basics, gets Straube Center show

Program helps youths stay on track

Leading marketing planning and Specialist Company

Western Painting - Visual Arts - The Prolific Creativity

Faculty exhibits its creative side

Graphic Design Links

Graphic Design

Graphic Design - Designing For the Short Term Memory By Kristen Friend

Recommended Products

Comments

Graphic Design News

Hire Custom Website Designer to Gain Edge over Website Design & Development -...

Antiques/Art/Crafts

Artist Nikki Addeo goes back to basics, gets Straube Center show

Program helps youths stay on track

Leading marketing planning and Specialist Company

Western Painting - Visual Arts - The Prolific Creativity

Faculty exhibits its creative side

Graphic Design Links

Graphic Design - Designing For the Short Term Memory
By Kristen Friend